Driven by factors such as business intelligence and advanced analytics, the global Industrial Internet of Things (IIoT) is growing at a rapid pace. Whilst IIoT analytics are being widely used in various sectors including manufacturing; healthcare; energy and retail, the pump sector has been slow to the party. Moving it to the top of the agenda should be the priority. New technologies enable a deeper, ongoing understanding of equipment system performance, potential equipment failures, and specific environmental factors that may contribute to equipment under-performance or failure. These technologies include growing availability of sensor data, less expensive data acquisition and storage, cheaper computing technology, and the wide availability of machine learning and data science tools and techniques to rapidly analyze, understand, and improve system reliability.